Fast Consumer Insights for Global CPGs

Fail Fast or
Simply Succeed

In the rapidly changing CPG industry, the pressure to innovate quicker has never been so strong. The market is constantly debuting new brands that have only just been introduced to consumers and it feels like they are already climbing to the top of their category. Your company has just built a new team to make a competitive product in this space. How do you get vital consumer insights to understand what it takes to get to the top?

Innovation and Agility

You wanted it, we created it. A solution to obtain insights quickly, eFive is the perfect incorporation into your agile product development process. Now you have data you can depend on for your internal emerging brands and whitespace concepts. Pivot fast or move to the next idea. The same 65 years of sensory and consumer research that Curion provides and translates to actionable insights are available for your full range of brands to accommodate all product development situations. Not testing is no longer an option.

Controlled Consumer Testing

Find out how much consumers like your product and arm yourself with data to prove your product will be successful. Our product acceptance testing helps you understand consumers’ reactions to your products – from flavor preference to how it stacks against competition. Tell us about your target audience and we will recruit them from our extensive database to participate in product evaluations at one of our facilities. Let us remove the bias and noise to create a neutral environment for fast, actionable insights. Choosing the right sweetener or adding the unique crunch can make all the difference.

Home Use Testing

Get insights on how your product performs in a real-world setting. Participants use and evaluate your product in their home environments for a specific period of time, helping you understand how your product performs without the controlled conditions of central location testing. Products can be picked up from a single location or sent to participants’ homes.  

Focus Groups

Hear verbal feedback in real time from consumers recruited from our extensive database. Client moderators guide participants in evaluating key aspects of product concepts or performance. Their insights help you investigate ideal product components, explore purchase behavior, understand why they like a product, determine if it performs as described, and more, all to give you robust research insights.

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